See What's In Store

June 30, 2022

What's all the buzz about Auroraflow?

On the surface, Auroraflow may seem just like your everyday spa. What's inside—that's where wellness gets reimagined.

Experience Durham history.

Our beautiful 7-room facility is designed from an iconic Durham home built in the early 1900's and was named "the Petty House" after Rosa and Andrew Petty. Located in Durham's historic West End neighborhood, this is one of the few buildings that still stands after the construction of the freeway that removed the 700 block of Vickers.

The building has withstood the consistent transformation of the West End but has maintained its character, charm, and Durham heritage. We will be doing our best to maintain the beauty of this iconic building. 

Check out Open Durham to learn more! 

Ground yourself in beautiful, immersive spaces.

Auroraflow recognizes the importance of spaces in creating a welcoming, supportive environment. That's why we will be carefully designing our facility to integrate art, nostalgia, and Durham's charm into every square foot. Each of our rooms will be themed to encapsulate the beauty of our world (and beyond), including a space room, an ocean room, the wilderness, and more. Rooms will include murals from talented artists and vintage and antique furnishings.

Check out a few examples of murals from our talented team of artists:

Customize your treatments.

As our client, we believe that you deserve an experience that is uniquely your own. When booking your Auroraflow treatment, you will be able to define "your vibe."

This includes selecting:

  • Your aromatherapy preferences (included at no cost in every treatment)
  • Your lighting color and level
  • Your music style

Additionally, you will have streamlined communication to discuss other questions and preferences with your therapist beforehand so we can fully prepare for your first (or 100th) treatment.

Experience radically inclusive wellness.

Auroraflow is deeply committed to creating a radically inclusive space that welcomes people of all races, sexualities, body types, ability levels, and more. As we grow, we will be working directly with community partners to ensure we maintain the diversity of our staff and begin to break the norm for "who has access" to massage and bodywork services.

Check out our mission and values to learn more about our "why."

Using business as a force for good.

At Auroraflow, our team and community are everything.

It is our top priority to create the best place to work for massage therapists and other wellness professionals. Our business will offer living wages, benefits, and a safe, empowering environment. As we grow, we will also be dedicating resources to expanding our impact through triple-bottom-line business practices that support people and the planet.

We are committed to:

  • Giving what and when we can
  • Standing up against injustice
  • Putting people over profit

And doing our part to create a greener, healthier world.

But none of this will, or would, be possible without you. If you have ideas on other ways we can reimagine wellness, please don't hesitate to reach out! 

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