About Auroraflow
Reimagining wellness
for the rest of us.
Queer-owned and Durham-rooted, Auroraflow was built on the belief that wellness is a human right.
Our story
At the heart of Durham, we built Auroraflow because we wanted a wellness space that felt like it was actually made for our community.
Not just the people who already felt comfortable walking into a spa. Not just the people who knew the language, fit the image, or could afford to treat care like a luxury. We wanted a place where people could show up as they are and feel taken care of without having to explain themselves first.
Care has always been bigger than beauty or self-improvement. At its best, it is communal. It helps people survive, reconnect with their bodies, and keep going. That belief has shaped Auroraflow from the beginning.
Founded by Castle Frame and Lauren McCullough, Auroraflow is a wellness center, but it is also a response to an industry that has made too many people feel like they do not belong.
Our team is the heart of this place. Our clients, neighbors, artists, and community are the spirit of it. Every service we offer, from therapeutic massage and facials to reflexology, energy healing, and gender-affirming waxing, is built around the same promise:
You do not have to apologize for your body here. You do not have to explain your identity here. You just get to be cared for.
Our Mission
"To facilitate accessible, impactful wellness experiences that improve the lives of our team, clients, and community. We are dedicated to providing a safe space, especially for intentionally marginalized communities, including LGBTQIA+ individuals and clients from underrepresented backgrounds."
Guiding Principles
Be Respectful
We are kind to those around us, even if we don't share the same views or opinions.
Be Bold
We maintain the courage to take on difficult challenges that further our mission.
Be Intentional
We focus on our "why" and strive to be purposeful in both word and action.
Be Inclusive
We make investments in ensuring that we provide accessible and welcoming spaces and services.
Be YOU
We show up as our authentic selves, and encourage you to do the same.
Rooted in Durham
607 William Vickers Ave sits in the heart of downtown Durham, a city that has always made room for the people the rest of the world has tried to push out. We chose Durham intentionally, and Durham has given back tenfold.
Our home is the Petty House, a Four Square built around 1900, one of the last remaining homes from the early character of this block. It was once the home of Clara O. Petty, a teacher at West Durham School, and her family. When the Durham Freeway cut through in 1967 and took the entire west side of the 600 block with it, this house stood. While decades of commercial development reshaped everything around it, the Petty House remained. We think about that a lot: a building that survived because it refused to disappear, now home to a space built for the people this city has too often overlooked.
We partner with local organizations, host community events, and run Pay What You Can days to ensure our services are accessible regardless of financial circumstances. We typically offer these at least twice a month — follow us on Instagram for the latest updates, or give us a call at (919) 229-9555 to find out what's coming up.
Auroraflow was built by this community and for this community, and that will never change.
Come as you are.
Leave feeling better.
We'd love to welcome you. Book a session or reach out with any questions.